Does the buck stop at Tastemakers?

There was an idiom that one of my friends in highschool loved. "It's not what you know, it's who you know" For all those playing along, he's pretty much espousing that he has fantastic contacts and therefore doesn't need to work hard to create or learn to make his way forward in life. Yeah, I … Continue reading Does the buck stop at Tastemakers?

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The last legs of SEO?

"SEO is Dead!" is the cry of many a marketer in the digital field. What I believe they mean is "The SEO I'm used to is becoming less effective than paid optimisation and that's really pissing me off". Bear with me on this one. Search Engine Optimisation, or SEO is a term whose definition is … Continue reading The last legs of SEO?