There was an idiom that one of my friends in highschool loved. "It's not what you know, it's who you know" For all those playing along, he's pretty much espousing that he has fantastic contacts and therefore doesn't need to work hard to create or learn to make his way forward in life. Yeah, I … Continue reading Does the buck stop at Tastemakers?
"SEO is Dead!" is the cry of many a marketer in the digital field. What I believe they mean is "The SEO I'm used to is becoming less effective than paid optimisation and that's really pissing me off". Bear with me on this one. Search Engine Optimisation, or SEO is a term whose definition is … Continue reading The last legs of SEO?
Today is R U OK Day, a wonderful initiative that brings to the forefront how difficult it is to discuss mental health and provides a platform to do such things. Big Data is providing some much needed help in the management of mental health within the community. Recently, the Australian community health provider Mind deployed Big Data … Continue reading Using Big Data to Find out R U OK?
There are a number of things about marketing on the web that just instinctually seem right. "Sales promotions drive sales" "People are more likely to offer information if they know it’s secure." "Clarity of message improves click through rate." We’ve relied so much on lessons and the thrill of learning the best practice way that … Continue reading Your Gut Might Just Be Lying to You
Think about it. How many emails/messages/SMS'/push notifications do you get from "non-people" each day? If you're anything like me, well over the 15-20+ range. It's just become too easy ignore and delete rather than go through the process of deciding what notifications you want to receive and what is just clogging up space. I mean, we don't … Continue reading It’s good to be ignored